Xcart SEO Basics
It can be easy to bulk upload a load of products via a spreadsheet to your store but what about the seo? Here as some basics to follow to get you on the right track
- Do change the page titles to make them all unique – Google likes page titles that reflect page content. Xcart does this most of the time automatically with seach engine friendly SEO’s/ Another tip can be to change the page titles in line with updating links on the site to point for that, but thats coming in a future post
- Make sure that you use the power of “handles” so that your URLs contain your product names or sensible category/post titles.
- Use the description META tags and make them unique per page (perhaps use the first part of your product description – that should give you some good relevant keywords. Google does use this META tag sometimes.
- Make sure that your pages contain links to other pages and that these links contain your keywords (product titles for example). Google rates pages that have inbound links according to their link text (even we believe for internal links)
- Write good copy; good interesting content about your products and services and make it natural rather than stuffing it with keywords.
- Use XML sitemaps and things like google base and bing webmaster tools to get your content out there to the spiders.
- Run a separate blog describing the behind the scenes stories on your site and linking through to relevant content. I am reliably told that blogger is a good starting point.
- Be patient. It can take months (seriously) for a new domain to start to have any proper traction in the results.
- Start to build reputation through good quality directories, forums and social media. It’s hard work but will pay off over time.
- Try and create something remarkable on your site that people will tell their friends about and will generate some links.